The Middle East Fashion Days by Who’s Next & Premiere Classe in Dubai concluded today on a high note. The three-day event hosted an exclusive mix of over 150 ready-towear and accessory designers at the Madinat Jumeirah. Regional and international retailers attended the event from Kuwait, Qatar, Bahrain, Egypt, Saudi Arabia, Oman, Lebanon and the UAE, along with key industry leaders from the fashion world.

‘Who’s Next and Premiere Classe served as an ideal launchpad for two scoops’, says Joana Samhoun, Managing Director of two scoops. ‘As the distribution arm of suce, we were looking to introduce our designers to a wide range of regional and international buyers and the show provided us with that opportunity. The brands were really well received and we look forward to another successful show next year’.

The final day of the event hosted a catwalk show featuring loungewear by Passionata accessorised by Marbella jewellery, while Ayesha Depala showcased her couture collection to a packed audience, and Essa closed the event as the grand finale with an action-packed safari-inspired show.

The last WGSN forum hosted Sian Tichar from ABCD Publishing, Shazad Haider from fashion school Esmod, and Melina Mitri from local retailer Suce and the newly launched regional fashion distribution agency two scoops.